In the export business, the buyer is the spearhead of a process. The product and all the preparations have been maximized, if you haven’t found a buyer from abroad, you can say it hasn’t been successful. Are you one of the experienced, Indonesian Entrepreneurs?
The challenge of exporting products abroad is indeed quite special. Why? There are many ways and many risks too. Therefore, for novice exporters, research is key before spending all the resources you have on your product to arrive in the country of export destination.
Problems that are often experienced are because they don’t have connections or ways to reach potential buyers. Therefore, other ways are needed to attract the attention of buyers who are looking for Indonesian products, especially your products.
The most effective and efficient way is to maximize internet technology. One of them is to expand the reach of marketing so that it is no longer limited by time and place. Now you can find buyers from abroad digitally. Here are 6 ways that can be done to find buyers from abroad via digital for export.
Open Online shop in B2B E-Commerce
E-commerce platforms are increasingly in demand by various business models, including the B2B model. Through the B2B platform, you can focus on providing products from one business to another online.
In addition, you also have unlimited access to find buyers from abroad. Some B2B websites that can be used to find buyers from abroad are Alibaba.com, eBay.com, and Amazon.com.
Have a Company Website in English
Next, the way to find overseas buyers is to have a company blog/website. Your website functions as an online storefront where overseas buyers can view your products and company related information. It is recommended to use English and focus on the target market.
Especially with the pandemic conditions, the website is one of the tools for research references for buyers from abroad in searching for superior products from Indonesia.
Trying a Blogwalking
After having a website, you are strongly advised to do blogwalking to attract potential buyers. For example, you sell briquettes, then do blogwalking on blogs that focus on well known industrial raw materials in English. This can be a step to boost popularity and open new connections. You can leave positive comments, in addition to placing a link to your online store or company website.
Create SEO Friendly Content
How to find buyers from abroad can be done by creating SEO based content. This is the cheapest way to help your website and online store occupy the top positions on search engines like Google and Bing. You can start by creating articles with the right SEO selection. In addition to SEO optimization, you create targeted, engaging and selling promotion strategies.
Promotion doesn’t have to be paid, as long as we have the right target and keywords, it’s better than many keywords that are finally considered spam by search engines.
Explore Online Community
The next way to find buyers is to join online communities that match your product. For example, joining a community of entrepreneurs or lovers of a product. This method can be done to promote your commodity.
The Facebook community is also trending, maybe you can try this. When we leave a website address and contact link, your product is easy to find. This is a good opportunity to find buyers from abroad.
Promoting with Google Adwords and Facebook Ads
Next, you can do paid promotions which are considered the most effective strategy. The algorithms of Google Adwords and Facebook Ads perform very broad searches.
In addition, Adwords and Facebook Ads also have affordable prices, but are very powerful in bringing you together with potential visitors. You just create content and let the Adwords and Facebook Ads systems work for your company’s traffic.
Almost all lines of life are now integrated through the internet. Even in the export business, the internet has an important role in bringing you together with foreign buyers. Therefore, it is time for you to dive deeper into the internet so that your business insight will increase.
So are you ready to become a digital exporter? Let’s start with us by joining to become a global gold membership on Alibaba.com. We believe your business will be able to compete in the global realm, Because you #BeraniEkspor!